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Staging that Stands Out: Embracing the Beach Lifestyle


A beach location on Sullivan’s Island in Charleston, SC can lay the foundation for a lifetime of enjoyment. You’ve basked in the natural beauty of the beach environment and enjoyed the charm of Charleston. So now that you’re planning to sell, you’ll want viewers to envision embracing the same lifestyle.

Staging your home is an important part of preparing it for potential buyers and other real estate agents. By using these preparations, you “set the stage” for the future life the next owners of the home can live.

Lowcountry design embraces the characteristics of the region and incorporates the natural beauty of the beach. The following tips will help you stage your low country beach home for a successful sale to the right buyer.

Declutter, Clean and De-Personalize

Nothing welcomes potential buyers like a clean, organized home. Remove clutter, organized cabinets and closets, and put away family pictures and personal collections. Store everything at another location, rather than the garage or basement.

Allow for Flow and Space

Remove over-sized or extra furniture to allow for space and flow. But don’t go overboard, leaving any room empty.

Add the Relaxation and Beauty of the Beach

Play on the colors and themes of beach surroundings with nautical decor and items such as seashells and driftwood. Dress up a front porch with whitewashed Adirondack chairs and pots of flowers.

Decorate with Low Country Neutrals, Colors and Accents

Neutral colors offer wide appeal, but you can also include some of the beach colors you’d find in your surroundings. Give walls a face lift with French vanilla, sandy tones, pale coral or light powdery blue. Framed beach scenes, a warm wooden armoire and classic antiques are the types of decor that give your home a warm, inviting look.

Appeal to Viewers’ Senses

Open windows for fresh air, turn lights on in each room, and move pets for the day. To give your home an appealing fragrance, use scented candles or fresh-baked cookies.

Leave the television and radio off, and prepare a light refreshment. These simple touches can do a lot to make your house feel like a home.

Don’t Forget Curb Appeal

The front yard, porch and home exterior create the first impression on a potential buyer. Clean up outdoors, make repairs and paint, if needed. Dress up your yard with attractive landscaping, such as flowers and natural grasses from the area.

Before the First Showing

Whether you choose to do your staging or hire a company, preparing your home will set you on the right path toward selling. Allow yourself adequate time for staging; it should be a fun process, not a stressful one.

Always work in conjunction with your Realtor, whose wealth of knowledge will help you prepare your home for a timely sale.

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